{"id":2002,"date":"2025-04-28T12:16:09","date_gmt":"2025-04-28T10:16:09","guid":{"rendered":"https:\/\/ri.dp.ua\/?p=2002"},"modified":"2025-04-28T12:16:09","modified_gmt":"2025-04-28T10:16:09","slug":"contextual-advertising-complete-guide","status":"publish","type":"post","link":"https:\/\/ri.dp.ua\/en\/contextual-advertising-complete-guide\/","title":{"rendered":"Contextual advertising complete guide 2025"},"content":{"rendered":"<h2>What is contextual advertising?<\/h2>\n<p><strong>Contextual advertising<\/strong> &#8211; \u0446\u0435 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u044f\u043a\u0438\u0439 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0441\u0430\u043c\u0435 \u0442\u0438\u043c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c, \u044f\u043a\u0456 \u0432\u0436\u0435 \u0448\u0443\u043a\u0430\u044e\u0442\u044c \u0432\u0430\u0448\u0456 \u0442\u043e\u0432\u0430\u0440\u0438 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438.<\/p>\n<h2>Advantages of contextual advertising<\/h2>\n<p>Contextual advertising has a number of advantages for businesses:<\/p>\n<ul>\n<li><strong>Instant result<\/strong>: first customers just a few hours after the campaign launch.<\/li>\n<li><strong>Flexible budget settings<\/strong>: you determine how much you are willing to spend on advertising every day.<\/li>\n<li><strong>Precise targeting<\/strong>: Show ads only to interested audiences.<\/li>\n<li><strong>Transparent analytics<\/strong>: you see how much each click and each application costs.<\/li>\n<li><strong>Testing capability<\/strong>: Easily change ads, keywords, and campaign settings to achieve maximum results.<\/li>\n<\/ul>\n<h2>How contextual advertising works<\/h2>\n<p>The mechanism of advertising is simple:<\/p>\n<ul>\n<li>You choose the keywords you want your ads to appear on.<\/li>\n<li>The user enters these words into the search engine.<\/li>\n<li>Your ad appears at the top of the page or on partner resources.<\/li>\n<li>\u0412\u0438 \u0441\u043f\u043b\u0430\u0447\u0443\u0454\u0442\u0435 \u043b\u0438\u0448\u0435 \u0437\u0430 \u043a\u043b\u0456\u043a \u043f\u043e \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044e (\u043c\u043e\u0434\u0435\u043b\u044c PPC &#8211; pay per click).<\/li>\n<li>The customer goes to your website and leaves a request or makes a purchase.<\/li>\n<\/ul>\n<h2>Types of contextual advertising<\/h2>\n<table>\n<thead>\n<tr>\n<th>Type of contextual advertising<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Search advertising<\/td>\n<td>Ads in Google search results, <a href=\"http:\/\/bing.com\" target=\"_blank\" rel=\"noopener\">Bing<\/a><\/td>\n<\/tr>\n<tr>\n<td>Media advertising<\/td>\n<td>Banners on Google Display Network partner sites<\/td>\n<\/tr>\n<tr>\n<td>Remarketing<\/td>\n<td>Show ads to users who have already visited your site<\/td>\n<\/tr>\n<tr>\n<td>Video advertising<\/td>\n<td>Videos on YouTube and other video platforms<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Contextual advertising vs SEO<\/h2>\n<table>\n<thead>\n<tr>\n<th>Parameter<\/th>\n<th>Contextual advertising<\/th>\n<th>SEO promotion<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Speed of result<\/td>\n<td>Instantly, right after launch<\/td>\n<td>From a few weeks to months<\/td>\n<\/tr>\n<tr>\n<td>Cost<\/td>\n<td>Pay per click<\/td>\n<td>Costs for content, optimization, links<\/td>\n<\/tr>\n<tr>\n<td>Flexibility<\/td>\n<td>Easily change settings and budget<\/td>\n<td>Changes do not take effect immediately<\/td>\n<\/tr>\n<tr>\n<td>Duration of effect<\/td>\n<td>While the campaign is ongoing<\/td>\n<td>Long-term effect<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043b\u044f \u0448\u0432\u0438\u0434\u043a\u043e\u0433\u043e \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043b\u0456\u0434\u0456\u0432, \u0430 SEO &#8211; \u0434\u043b\u044f \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u043e\u0433\u043e \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f.<\/p>\n<h2>Stages of launching contextual advertising<\/h2>\n<ol>\n<li><strong>Niche and competitor analysis<\/strong><\/li>\n<li><strong>Keyword selection<\/strong><\/li>\n<li><strong>Creating advertisements<\/strong><\/li>\n<li><strong>Targeting settings (geography, time, audience)<\/strong><\/li>\n<li><strong>Launching a campaign<\/strong><\/li>\n<li><strong>Monitoring and optimization<\/strong><\/li>\n<\/ol>\n<h2>Tips for effective contextual advertising<\/h2>\n<ul>\n<li>Use relevant keywords<\/li>\n<li>Create compelling ads with a clear call to action<\/li>\n<li>Test different ad variations<\/li>\n<li>Track conversions and adjust your strategy<\/li>\n<li>Use remarketing to re-engage visitors<\/li>\n<\/ul>\n<h2>Frequently asked questions about contextual advertising<\/h2>\n<p><strong>Is advertising suitable for small businesses?<\/strong><br \/>\nYes, contextual advertising is universal and allows you to work with any budget.<\/p>\n<p><strong>How much does advertising cost?<\/strong><br \/>\nThe cost depends on the competition in your niche and the amount of traffic. You set your own budget.<\/p>\n<p><strong>When will the first results be available?<\/strong><br \/>\nThe first conversions and applications are possible on the day of the campaign launch.<\/p>\n<h2>Why is it worth ordering contextual advertising from us?<\/h2>\n<p>Your successful <strong>advertising<\/strong> \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u044c\u0441\u044f \u0442\u0443\u0442! \u041c\u0438 &#8211; \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432 \u0456\u0437 \u0431\u0430\u0433\u0430\u0442\u043e\u0440\u0456\u0447\u043d\u0438\u043c \u0434\u043e\u0441\u0432\u0456\u0434\u043e\u043c \u0443 \u0441\u0444\u0435\u0440\u0456 digital-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443. \u041d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0454\u043c\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456 <a href=\"https:\/\/ri.dp.ua\/en\/setup-google-ads\/\">turnkey advertising campaigns<\/a>, \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0454\u043c\u043e \u043f\u0440\u043e\u0437\u043e\u0440\u0443 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443 \u0442\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443 \u0432\u0456\u0434\u0434\u0430\u0447\u0443 \u0432\u0456\u0434 \u043a\u043e\u0436\u043d\u043e\u0457 \u0432\u043a\u043b\u0430\u0434\u0435\u043d\u043e\u0457 \u0433\u0440\u0438\u0432\u043d\u0456. \u0417\u0430\u043c\u043e\u0432\u0442\u0435 \u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u0443 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044e &#8211; \u0456 \u0432\u0436\u0435 \u0437\u0430\u0432\u0442\u0440\u0430 \u0432\u0430\u0448 \u0431\u0456\u0437\u043d\u0435\u0441 \u043e\u0442\u0440\u0438\u043c\u0430\u0454 \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0456\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0456!<\/p>\n<p><strong><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2015\" src=\"https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/xa1l7ockl4q.jpg\" alt=\"contextual advertising\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/xa1l7ockl4q.jpg 1600w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/xa1l7ockl4q-300x225.jpg 300w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/xa1l7ockl4q-768x576.jpg 768w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/xa1l7ockl4q-1024x768.jpg 1024w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/xa1l7ockl4q-1536x1152.jpg 1536w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/xa1l7ockl4q-16x12.jpg 16w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/xa1l7ockl4q-600x450.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\">Contextual advertising<\/strong> &#8211; \u0446\u0435 \u0432\u0430\u0448 \u0448\u0430\u043d\u0441 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0448\u0432\u0438\u0434\u043a\u043e, \u0432\u0438\u0433\u0456\u0434\u043d\u043e \u0442\u0430 \u0437 \u0433\u0430\u0440\u0430\u043d\u0442\u0456\u0454\u044e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443. \u0414\u043e\u0432\u0456\u0440\u0442\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0430\u043c &#8211; \u0456 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u0439\u0442\u0435\u0441\u044f \u0443 \u0441\u0438\u043b\u0456 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0433\u043e digital-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443!<\/p>\n<p>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 &#8211; \u0446\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u0430 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443. \u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0433\u043d\u0443\u0447\u043a\u0438\u043c \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f\u043c, \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0431\u0438\u0440\u0430\u0442\u0438 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e \u0437\u0430 \u0432\u0456\u043a\u043e\u043c, \u0441\u0442\u0430\u0442\u0442\u044e, \u043c\u0456\u0441\u0446\u0435\u043c \u043f\u0440\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f, \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438 \u0442\u0430 \u043d\u0430\u0432\u0456\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u044e \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0456. \u0426\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u0442\u0430 \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438 \u043b\u0438\u0448\u0435 \u044f\u043a\u0456\u0441\u043d\u0438\u0439 \u0442\u0440\u0430\u0444\u0456\u043a, \u044f\u043a\u0438\u0439 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0443 \u0432\u0430\u0448\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0430\u0445 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0430\u0445.<\/p>\n<p>\u0429\u0435 \u043e\u0434\u043d\u0430 \u0432\u0430\u0436\u043b\u0438\u0432\u0430 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0430 &#8211; \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438. \u0412\u0438 \u0437\u0430\u0432\u0436\u0434\u0438 \u0431\u0430\u0447\u0438\u0442\u0435, \u044f\u043a\u0456 \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442\u044c \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0456\u0432, \u044f\u043a\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u043a\u0440\u0430\u0449\u0435, \u0430 \u044f\u043a\u0456 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442\u044c \u0434\u043e\u043e\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043d\u043d\u044f. \u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 &#8211; \u0446\u0435 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457, \u0449\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439.<\/p>\n<p>Contextual advertising opens up new horizons for businesses of any size: from a local store to a large company. You can launch promotions, test new products, and quickly respond to changes in demand. Your advertising will always be relevant and visible to potential customers.<\/p>\n<p>\u041d\u0435 \u0432\u0442\u0440\u0430\u0447\u0430\u0439\u0442\u0435 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0432\u0438\u043f\u0435\u0440\u0435\u0434\u0438\u0442\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 &#8211; \u0456\u043d\u0432\u0435\u0441\u0442\u0443\u0439\u0442\u0435 \u0443 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u0436\u0435 \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0442\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u0439\u0442\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0432\u0436\u0435 \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456!<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2013\" src=\"https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/rjeweq9e2dk.jpg\" alt=\"contextual advertising\" width=\"1600\" height=\"1061\" srcset=\"https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/rjeweq9e2dk.jpg 1600w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/rjeweq9e2dk-300x199.jpg 300w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/rjeweq9e2dk-768x509.jpg 768w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/rjeweq9e2dk-1024x679.jpg 1024w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/rjeweq9e2dk-1536x1019.jpg 1536w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/rjeweq9e2dk-18x12.jpg 18w, https:\/\/ri.dp.ua\/wp-content\/uploads\/2025\/04\/rjeweq9e2dk-600x398.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\"><\/p>\n<p>Contextual advertising is especially effective for quickly testing new ideas and products. You can create several different ad variants, customize them for different audiences, and immediately see what works best. This significantly saves time and resources, allowing you to focus on those areas that bring the most profit. Thanks to this, contextual advertising has become indispensable for startups, e-commerce projects, local businesses, and large companies that value flexibility and speed.<\/p>\n<p>\u0429\u0435 \u043e\u0434\u0438\u043d \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0439 \u0430\u0441\u043f\u0435\u043a\u0442 &#8211; \u043f\u0440\u043e\u0437\u043e\u0440\u0456\u0441\u0442\u044c \u0432\u0438\u0442\u0440\u0430\u0442. \u0412\u0438 \u0437\u0430\u0432\u0436\u0434\u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0454\u0442\u0435 \u0431\u044e\u0434\u0436\u0435\u0442, \u0431\u0430\u0447\u0438\u0442\u0435 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u043a\u0443 \u0442\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u043a\u043e\u0440\u0438\u0433\u0443\u0432\u0430\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0443 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0447\u0430\u0441\u0456. \u0426\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0443\u043d\u0438\u043a\u0430\u0442\u0438 \u0437\u0430\u0439\u0432\u0438\u0445 \u0432\u0438\u0442\u0440\u0430\u0442 \u0456 \u0434\u043e\u0441\u044f\u0433\u0430\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0457 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439. \u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0454 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0442\u0456\u043a \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u0442\u0438 \u0431\u0456\u0437\u043d\u0435\u0441 \u0443 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n<p>\u041d\u0435 \u0432\u0456\u0434\u043a\u043b\u0430\u0434\u0430\u0439\u0442\u0435 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043d\u0430 \u043f\u043e\u0442\u0456\u043c! \u0417\u0430\u043c\u043e\u0432\u043b\u044f\u0439\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0443 \u043d\u0430\u0448\u0456\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0456 \u0442\u0430 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u0439\u0442\u0435\u0441\u044f \u0443 \u0457\u0457 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043d\u0430 \u0432\u043b\u0430\u0441\u043d\u043e\u043c\u0443 \u0434\u043e\u0441\u0432\u0456\u0434\u0456. \u0412\u0430\u0448 \u0443\u0441\u043f\u0456\u0445 &#8211; \u043d\u0430\u0448 \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442!<\/p>\n<blockquote><p>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 &#8211; \u0446\u0435 \u0432\u0430\u0448 \u043a\u043b\u044e\u0447 \u0434\u043e \u043d\u043e\u0432\u0438\u0445 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439 \u0456 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e\u0433\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0417\u0430\u043b\u0438\u0448\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0443 \u0437\u0430\u0440\u0430\u0437 &#8211; \u0456 \u043e\u0442\u0440\u0438\u043c\u0430\u0439\u0442\u0435 \u0456\u043d\u0434\u0438\u0432\u0456\u0434\u0443\u0430\u043b\u044c\u043d\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0432\u0436\u0435 \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456!<\/p><\/blockquote>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n \r\n margin-top:40px;\nmargin-bottom:30px;\r\n}\r\n .lwrp .lwrp-title{\r\n \r\n \r\n}.lwrp .lwrp-description{\r\n \r\n \r\n\r\n}\r\n .lwrp .lwrp-list-container{\r\n}\r\n .lwrp .lwrp-list-multi-container{\r\n display:flex;\r\n}\r\n .lwrp .lwrp-list-double{\r\n width:48%;\r\n}\r\n .lwrp .lwrp-list-triple{\r\n width:32%;\r\n}\r\n .lwrp .lwrp-list-row-container{\r\n display:flex;\r\n justify-content:space-between;\r\n}\r\n .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n width:calc(25% - 20px);\r\n}\r\n .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n \r\n \r\n}\r\n .lwrp .lwrp-list-item img{\r\n max-width:100%;\r\n height:auto;\r\n object-fit:cover;\r\n aspect-ratio:1 \/ 1;\r\n}\r\n .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n background:initial !important;\r\n}\r\n .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n \r\n \r\n \r\n \r\n}@media screen and (max-width:480px){\r\n .lwrp.link-whisper-related-posts{\r\n \r\n \r\n}\r\n .lwrp .lwrp-title{\r\n \r\n \r\n}.lwrp .lwrp-description{\r\n \r\n \r\n}\r\n .lwrp .lwrp-list-multi-container{\r\n flex-direction:column;\r\n}\r\n .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n margin-top:0px;\r\n margin-bottom:0px;\r\n padding-top:0px;\r\n padding-bottom:0px;\r\n}\r\n .lwrp .lwrp-list-double,\r\n .lwrp .lwrp-list-triple{\r\n width:100%;\r\n}\r\n .lwrp .lwrp-list-row-container{\r\n justify-content:initial;\r\n flex-direction:column;\r\n}\r\n .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n width:100%;\r\n}\r\n .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n \r\n \r\n}\r\n .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n \r\n \r\n \r\n \r\n};\r\n}<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" 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<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0429\u043e \u0442\u0430\u043a\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 &#8211; \u0446\u0435 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u044f\u043a\u0438\u0439 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0441\u0430\u043c\u0435 \u0442\u0438\u043c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c, \u044f\u043a\u0456 \u0432\u0436\u0435 \u0448\u0443\u043a\u0430\u044e\u0442\u044c \u0432\u0430\u0448\u0456 \u0442\u043e\u0432\u0430\u0440\u0438 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438. \u041f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u0430\u0454 \u043d\u0438\u0437\u043a\u0443 \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443: \u041c\u0438\u0442\u0442\u0454\u0432\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442: \u043f\u0435\u0440\u0448\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0432\u0436\u0435 \u0447\u0435\u0440\u0435\u0437 \u043a\u0456\u043b\u044c\u043a\u0430 \u0433\u043e\u0434\u0438\u043d \u043f\u0456\u0441\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457. \u0413\u043d\u0443\u0447\u043a\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0443: \u0432\u0438 \u0441\u0430\u043c\u0456 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454\u0442\u0435, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0433\u043e\u0442\u043e\u0432\u0456&#8230;<\/p>","protected":false},"author":1,"featured_media":2004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"_links":{"self":[{"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/posts\/2002"}],"collection":[{"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/comments?post=2002"}],"version-history":[{"count":10,"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/posts\/2002\/revisions"}],"predecessor-version":[{"id":2018,"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/posts\/2002\/revisions\/2018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/media\/2004"}],"wp:attachment":[{"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/media?parent=2002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/categories?post=2002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ri.dp.ua\/en\/wp-json\/wp\/v2\/tags?post=2002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}